Privacy Policy

1. Privacy Policy Overview

• This policy explains how Vortex Way collects, uses, and shares information provided by website visitors, clients, and research participants.

   

• It applies to our website, research engagements, communications, and related services.

   

• By accessing our website or participating in our research, you agree to the practices outlined in this Privacy Policy.

   

2. Definitions

• Vortex Way: Refers to Vortex Way LLC and its affiliates.

   

• Website: The official Vortex Way website and related digital properties.

   

• Client: An individual or organization engaging Vortex Way for research or consulting services.

   

• Participant/Respondent: An individual providing data, feedback, or opinions as part of a research study.

   

• Service Providers: Third parties contracted by Vortex Way to support services (e.g., analytics, fieldwork, secure data storage).

   

• Usage Data: Automatically collected information such as IP addresses, browser type, device identifiers, and browsing activity.

   

• Cookies: Small text files stored on your device to improve site experience and track website usage.

   

• You/Your: Any individual or organization accessing our website or services.

   

3. Information We Collect

We may collect the following types of information:

• Client Information: Name, job title, company, email, phone number, billing details.

   

• Participant Information: Survey responses, interview recordings (with consent), demographic data, opinions, and other research-related inputs.

   

• Website & Usage Data: IP address, browser/device type, cookies, pages visited, and interaction data.

   

• Communications Data: Email or SMS communications, inquiries, consent preferences.

   

4. How We Use Personal Information

We use collected information to:

• Provide and manage our research and consulting services.

   

• Recruit, screen, and manage participants for research projects.

   

• Deliver research findings and insights to clients.

   

• Communicate with clients and participants (e.g., scheduling, follow-up, reports).

   

• Improve website functionality and user experience.

   

• Comply with legal obligations and industry standards.

   

5. Sharing Personal Information

We may share information in the following cases:

• With Service Providers: For secure data storage, analytics, transcription, survey hosting, or communication support.

   

• With Affiliates: As needed for global or multi-market projects, under strict privacy safeguards.

   

• With Consent: If you explicitly agree to share information with third parties.

   

• Legal Requirements: When required to comply with applicable laws, regulations, or lawful requests.

   

We do not sell or rent personal data to third parties.

6. Research Participant Data

• All research responses are treated as confidential and reported in aggregate unless individual consent is provided.

   

• Personally identifiable information is separated from research responses wherever possible.

   

• Participants may withdraw from studies at any time, and their data will no longer be used in active analysis.

   

7. Data Retention

• Client and participant data is retained only as long as necessary for research, compliance, or contractual obligations.

   

• Some information may be stored longer if required by law or for internal record-keeping.

   

• Users may request deletion of their personal data, subject to applicable legal requirements.

   

8. Security of Personal Information

• Access to personal data is restricted to authorized personnel following the principle of least privilege.

   

• We employ technical, administrative, and organizational safeguards to protect information against loss, misuse, or unauthorized access.

   

• Users are responsible for safeguarding login credentials for any client portals or dashboards.

   

9. Cookies & Tracking

Our website may use cookies and similar technologies to:

• Improve site performance and navigation.

   

• Analyze visitor behavior through aggregated analytics.

   

• Customize content and communication preferences.

   

You can adjust cookie preferences through your browser settings.

10. SMS and Email Communications

• If you provide your phone number or email, you may receive communications about research participation, project updates, or marketing (with consent).

   

• Message frequency may vary. Standard carrier rates may apply.

   

• You may opt out at any time by replying “STOP” to SMS messages or by unsubscribing from emails.

   

• We do not share SMS consent, phone numbers, or email addresses with third parties for marketing.

   

11. International Data Transfers

If you are located outside the U.S., please note that your data may be transferred to and processed in jurisdictions where data protection laws differ from your home country. We implement safeguards (e.g., standard contractual clauses) where required.

12. Your Privacy Rights

Depending on your location (e.g., under GDPR, CCPA), you may have the right to:

• Access personal data we hold about you.

   

• Request correction or deletion of your data.

   

• Restrict or object to processing.

   

• Withdraw consent at any time (without affecting prior lawful processing).

   

• File a complaint with a supervisory authority if you believe your rights are violated.

   

To exercise your rights, contact us at research@vortexway.com.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. Significant changes may also be communicated via email or website notice.

14. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Vortex Way LLC

Email: research@vortexway.com

Website: www.vortexway.com

🔒 At Vortex Way, we believe insights must be built on trust. Protecting client and participant data is central to our mission.