Services

Elevating Insight into Action

At Vortex Way, we mirror industry-leading practices to deliver a complete suite of research services—each designed to propel strategy and spark growth.

Customer & Market Understanding

We help businesses get closer to their customers—and their markets—to inform smarter strategies and future-proof decisions.

Services include:
– Segmentation, Usage & Attitude Studies
– Opportunity Sizing, Market Entry Research
– Customer Satisfaction (CSAT)

Brand & Advertising Research

From brand equity to campaign effectiveness, we measure what truly resonates with your target audiences.

Key services:
– Ad Development Testing
– Campaign Performance Analysis, Awareness Tracking
– Sentiment Analysis, Equity Benchmarking

New Product Development (NPD)

We support innovation at every stage, from initial idea to market success, through rigorous quantitative and qualitative studies.

We specialize in:
-Concept Evaluation & Proposition Optimization
-Pricing Research (e.g., Gabor-Granger)
-Pre/Post-Launch Product Performance

Online & Offline Fieldwork

Utilizing robust research infrastructure, we deploy both traditional and cutting-edge methodologies to capture data.

Infrastructure includes:
-IDIs, Focus Groups, CATI/CAPI
-Online Communities, CLT, Sensory Testing
-Emerging & Neuroscience-based Techniques

Insight Activation

Insights don’t live in slide decks—they spark action. We ensure data is embedded across your organization.

We deliver:
-Activation Plan Co-Creation & Workshops
-Executive-Ready Dashboards
-Creative Visual Storytelling

Insight Recruitment

We specialize in sourcing hard-to-reach audiences—B2B executives, niche professionals, and specialist consumers.

Sourcing methods:
-Proprietary Panels & Bespoke Sourcing
-Telephone Outreach (CATI recruitment)
-Securing the right voices for your research

Emerging & Specialized Research Methods

Ahead of the curve, we pilot next-generation methodologies to deliver richer, more authentic discovery.

Next-gen methodologies:
-Passive Tracking (Mobile/Web Behavior)
-AI-driven Text Analytics & Neuroscience Testing
-AR/VR-enabled Concept Trials, Blockchain Use Cases

Seamless, End-to-End Support

Our aim is to partner through the full research lifecycle: from framing to fieldwork, analysis, and activation. Every insight we deliver is tailored, rigorous, and directly actionable.

Ready to think smarter?

Don’t make your next decision in the dark. Let’s start with clarity.

Contact Us

Tell us about your research needs and we’ll get back to you within one business day.

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